The excellence of the products, for which Italy is renowned for throughout the world, has made it increasingly attractive for the affixing the wording “Made in Italy” to attract customers. Its use, however, is governed by different legal sources, both public and European, on indications of origin. In the case dealt with by the Supreme Court, Italian Custom Authority seized at the Italian border a load of insoles for shoes and a load of boots, coming from Romania. These products reported the words “Made in Italy” in addition to the trademark of an Italian businessman.
The Supreme Court, pursuant to the provisions of the Law of 8 April 2010, no. 55 on mandatory labeling of finished and intermediates textile, leather and footwear products, held that the goods seized could not bear the wording “Made in Italy”, since the traceability of the goods was not ensured through the precise indication of the places of origin of each processing step. In the present case, it was not possible to establish that at least two out of three processing steps (in the case of footwear: the tanning, the working of the outsole, assembling and finishing phases) actually occurred in Italy. It was then reaffirmed by the Supreme Court the principle that the use of “Made in Italy” or “Fabbricato in Italia” is legitimate only if the mentioned requirement is met.