In just a short few weeks, a monumental change of privacy regulations will kick in for US businesses. On 1 January 2020, the California Consumer Privacy Act (CCPA) will come into effect, with a compliance deadline at the end of January 2020, and signifies a shift in tone in the privacy sphere for the US – with a move closer to global privacy norms, and away from the perspective that personal data is a company asset.

A series of data disasters such as Facebook’s Cambridge Analytica scandal and the massive Equifax breach left many Americans feeling powerless. Regulators stepped in after the fact to punish the companies, but at the time, there was little that U.S. consumers could do to prevent data breaches. Under the CCPA, Americans (well, Californians, mostly) move a step closer to general privacy protection. However, the Act only targets larger companies or those with prolific data use so there is still a long way to go to being general protection.

In October, the California Governor signed five bills to amend CCPA to provide some regulatory relief for businesses when the CCPA comes into effect.