Weight-loss product manufacturer Sensa Products has been accused of deceiving consumers with advertisements for its Sensa powder, which the company says will cause users to lose weight by sprinkling on food before consuming it. Stokes v. Sensa Products, No. 14-5411 (U.S. Dist. Ct., C.D. Cal., filed July 11, 2014). The plaintiff seeks class certification, an injunction, restitution, and attorneys’ fees.
Sensa and the Federal Trade Commission (FTC) settled charges in January 2014 that Sensa misleads consumers into believing its products lead to easy weight loss, with Sensa agreeing to pay $26.5 million to reimburse purchasers of the product. The putative class action argues similar allegations and cites the FTC settlement to support its argument that Sensa’s “weight loss promises are false and deceptive.” The complaint also cites video testimonials as misleading consumers, including one from celebrity endorser Patti Stanger of Bravo’s “Millionaire Matchmaker.” Sensa also faces a breach of contract suit from celebrity endorser Octavia Spencer, who accused the company of failing to pay her the $1.2 million it promised for the limited use of her image in promotion as well as sponsored tweets. Spencer v. Sensa Products, No. BC519632 (Super. Ct. Cal., Los Angeles Cnty., arguments heard July 16, 2014).