On 10 June 2011, Ofcom published a consultation document identifying various competition issues in relation to the way in which TV advertising is traded in the UK. Ofcom has identified various features of the market for the sale and purchase of TV advertising which it suspects could prevent, restrict or distort competition. These relate to possible poor transparency of pricing signals, the bundling of airtime which may limit switching, and possible barriers to evolution of the trading model. Ofcom is seeking views on its provisional analysis and on whether it should exercise its discretion to make a market investigation reference to the Competition Commission. Comments should be provided to Ofcom by 22 July 2011. Read more