Revisions to the Consumer Protection from Unfair Trading Regulations 2008 and Business Protection from Misleading Marketing Regulations 2008 were put before Parliament yesterday by the Department for Business, Enterprise and Regulatory Reform. The new regulations, designed to protect consumers from aggressive and other unfair sales practices, contain some interesting changes to the previous draft.
As we reported back in October in our analysis New unfair trading laws - what every sales and marketing department needs to know… these regulations were due to come into force in April, but pleas from businesses to be given more time to implement the regulations were heard. Subject to approval by Parliament, the new draft will come into force on 26 May 2008.
The Government had published its response to the consultation at the beginning of February, conceding that a number of changes needed to be made to ensure that the legislation reflected the Unfair Commercial Practices Directive on which it was based. It has however rejected the argument that the Directive was only intended to apply to "practices", or a course of dealing, rather than single incidents.
Look out for our analysis of the revised regulations, coming shortly.