Social media has changed the way that companies and employees connect to clients and customers. As new uses for social networking emerge, legal issues in this area are arising.
In Eagle v. Morgan, et al., the United States District Court for the Eastern District of Pennsylvania was faced with one such issue: whether an employer could seize a former employee’s LinkedIn page and keep the page in operation following the employee’s termination. In that case, Linda Eagle, an executive with Edcomm Inc., had created a LinkedIn account using her work e-mail address as a sales and marketing tool. Eagle provided her LinkedIn password to certain other Edcomm employees so the employees could help monitor and update the account. Under “the LinkedIn ‘User Agreement,’ however, the account belonged to Eagle alone and she was individually bound by the User Agreement.” Following Eagle’s termination, Edcomm employees accessed the LinkedIn account and changed its password, effectively locking Eagle out of the account, and also updated Eagle’s LinkedIn page to reflect another Edcomm executive’s information, while still keeping a list of Eagle’s honors and awards. As a result, a Google search for Eagle or a search for her on LinkedIn would bring the user to Eagle’s LinkedIn account, which then bore the name, picture and credentials of the other Edcomm executive.
Eagle subsequently filed suit against Edcomm and certain individual employees, “the principal thrust of which is the alleged illegal use of Eagle’s LinkedIn account by Edcomm, to her economic detriment.”
In addressing these claims, the court noted that on the day Eagle was terminated, Edcomm had not adopted a policy that informed its employees that their LinkedIn accounts were the property of Edcomm. Even if it had, however, the court stated that it was unclear whether such a policy would be legally valid under the contract between LinkedIn and Eagle, an individual user. Nevertheless, the court did not reach that issue given that there was no such policy in place when Eagle was terminated.
Ultimately, the court determined that Eagle’s “name” had commercial value which Edcomm had used to its own benefit. Based on this finding, the court ruled in favor of Eagle on state law claims of unauthorized use of name, invasion of privacy by misappropriation of identity, and misappropriation of identity. However, the court found Eagle’s request for damages legally insufficient because she “failed to point to one contract, one client, one prospect, or one deal that could have been, but was not obtained during the period she did not have full access to her LinkedIn account.”
Despite Eagle’s failure to establish specific damages, this case is a reminder that employers should review all policies which govern employee social media usage. Not only must such policies clearly set forth expectations regarding ownership of the account and what is and is not appropriate, such policies also need to be regularly updated to ensure compliance with the changing legal landscape, given that various state legislatures and the National Labor Relations Board are rapidly entering the fray over employee social media use and employer policies related thereto. For example, as of January 1, 2013, Illinois employers may not “request or require any employee or prospective employee to provide any password or other related account information in order to gain access to the employee’s or prospective employee’s account or profile on a social networking website or to demand access in any manner to an employee’s or prospective employee’s account or profile on a social networking website.” 820 ILCS 55/10(b)(1).