The legal and regulatory examination of adblocking services is expanding to the US. Recently, the Newspaper Association of America filed a formal Complaint and Request for Investigation with the FTC alleging that certain adblocking technologies and related services violate FTC rules designed to protect consumers from unfair and deceptive trade practices.

The complaint requested the FTC to investigate ad-blockers that offer “paid whitelisting” - a service which charges advertisers to bypass ad-blocking software - along with services that substitute adblockers’ own advertising for blocked ads or to avoid publishers’ subscription pages (see our related report regarding Brave Software).

This complaint demonstrates an increasing correctness by publishers to legally challenge adblockers and their business model, which affects publisher's ad-revenue opportunities.