On Thursday, August 15, 2019, the Food & Drug Administration published for public comment a new proposed rule covering cigarette labeling and advertising. The proposed rule, Required Warnings for Cigarette Packages and Advertisements, would require, once finalized, new health warnings on cigarette packages and in advertisements to promote greater public understanding of the negative health consequences of smoking. The FDA is proposing 13 warnings featuring text statements accompanied by photo-realistic color images depicting humans suffering certain health risks attributed to cigarette smoking.

This is FDA’s second attempt at issuing requirements that cigarette companies include graphic warnings in their labeling and advertising.