Earlier this month, Top Level Domain Holdings Limited (TLDH) announced it had raised $10 million through the sale of common stock shares to purchase contested generic top level domains (gTLDs) at auction. TLDH is one of several companies betting that securing the rights to own and operate the most popular gTLDs will ensure a profit windfall.

Click here to view video.

But for most companies, the decision by the Internet Corporation for Assigned Names and Numbers (ICANN) to issue hundreds of new top level domains that can correspond to anything from brands and cities to industries and retail categories, presents a potential minefield of trademark and brand protection questions. In this episode of IP Soundings, David Gryce talks with trademark partner Jim Davis about options that are available to companies in securing their brands in a new digital frontier. In the video interview posted above, Mr. Davis said:  

Companies have spent a tremendous amount of time and resources in their budget enforcing their brands and looking for scammers and phishers and cybersquatters while trying to prevent them from trading off trademarks and confusing consumers. Now we’re going from two dozen gTLDs to hundreds of gTLDs.