The FTC new Chief Technologist, who will serve as the agency’s top regulator on a variety of issues involving technology and consumer protectionhas recently outlined the issues of online privacy and data security as major priorities for the FTC. 

These matters has become an area of increased focus for the FTC in recent years, with high profile enforcement actions against major corporations (see above regarding the settlement with Google). The FTC's approach underlines the importance to adhere to the industry's standards and best practices with respect to data protection and online privacy.