Global Intellectual Property
Malaysia: Successful raids to combat counterfeit cosmetics
In June 2014, Wong & Partners, a member firm of Baker & McKenzie International in Malaysia, represented two world renowned cosmetic companies in initiating and coordinating a joint raid action to clampdown on sale of counterfeit cosmetic products by six business operators that are located in the same shopping mall in Kuala Lumpur city centre. The joint effort between both cosmetic companies and the Enforcement Division of the Ministry of Domestic Trade, Co-operatives and Consumerism ("MDTCC") Kuala Lumpur, highlights and validate the firm’s capability in coordinating a concerted, industry-wide effort and complex operation to curb infringing activities and protect their IP rights. The surprise raid, which has created commotion in the counterfeiting market, has resulted in the lockdown of several shops in the shopping mall and also spilled over into nearby shops across the ever busy shopping mall.
Mr. Rosli Ahmad from the MDTCC showcases the seized counterfeit products in a press conference.
Photo courtesy of Sinar Harian, published on 6 June 2014
More than 40,000 units of counterfeit cosmetic products were seized from the operation. The joint raid action was also reported by the local newspapers to have a total seizure value in excess of MYR 430,000 (USD 134,000).
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