Univision and Telemundo—the two established players in the U.S. market for Spanish broadcast services—were faced with new competition this week with the launch of MundoFox, the nation’s third national Spanish language network, on Monday. MundoFox, a partnership between the Fox International Channels unit of News Corp. and Columbian broadcaster RCN, marked its debut through broadcast affiliates serving Chicago, Houston, Los Angeles, Miami, New York and 45 other major markets. By the end of this year, MundoFox executives hope to extend the network’s reach to at least 60 markets that cover 80% of the U.S. Hispanic population. To distinguish itself from Univision and Telemundo, which have built their programming around sporting events, reality telecasts and the “telenovelas” that are popular throughout Latin America, MundoFox will feature Spanish-language versions of American-style sitcoms and other programs currently offered on the Fox television network. In cooperation with RCN, MundoFox will also create its own lineup of original programming. The MundoFox venture also represents RCN’s first foray in the U.S.A. as part owner of a U.S. broadcaster. Commenting on MundoFox’s debut, Jorge Mettey, the network’s senior vice president for news, proclaimed, “we aren’t anyone yet . . . [but] we have an exceptional product.” Recalling, “there was a large part of the audience that was underserved” when the Fox television network was established 25 years ago, an executive of Fox International Channels said of the need for MundoFox: “the exact same thing is happening in Spanish-language television today.”