On December 7, New York Attorney General Eric Schneiderman announced a joint initiative with three New York media associations to curtail unlawful advertisements for foreclosure rescue scams. The three media associations sent letters to their members requesting that each member participate in the joint initiative and encouraged community media outlets “to review ads placed by foreclosure rescue companies to ensure that they comply with state disclosure laws.” Noting that scammed homeowners have frequently reported to the Attorney General’s office and local housing counseling partners that they were lured by ads placed in local media outlets, Schneiderman emphasized that foreclosure rescue ads often violate state and federal laws that “require individuals who advertise foreclosure prevention or loan modification services to include specific disclosures in their advertisements.”