The European Commission has approved a novel scheme that subsidises legal downloads of music by French residents aged 12 to 25 years, in order to combat music piracy. The scheme allows users to download music from subscription-based websites using a card purchased for €25 but containing €50 of credit. The difference of €25 is borne by the State. The scheme is expected to last two years with an estimated 1m cards sold per year with a limit of one card per year per consumer. The measure has been approved on the basis that it fosters an objective of general EU policy. The goal is to reduce illegal downloads by targeting likely ‘offenders’ and to promote a habit of legal music purchasing. Operators are expected to contribute to the scheme through a reduction in the price of music and/or a contribution to the cost of advertising the card. In exchange they may benefit up to €5m from the scheme.