A recent communication from the European Commission has suggested that the current Pan- European Game Information (PEGI) age rating system for interactive games is the best means of protecting minors from exposure to adult content in video and online games. However, the Commission believes that there is room to improve the current regime and to make it better known to families. PEGI has been adopted by 20 member states to date and was created by the video games industry with the support of the EU. The communication also suggests that bans on such games should be proportionate and be limited to rare cases involving ‘serious affronts to human dignity’. It also calls on member states and the industry to draft a retailers’ code of conduct for the sale of video games to minors.