As well as civil remedies, complainants in Canada can also turn to a regulator and request that it investigate and pursue available remedies
If a competitor considers that an advertising claim is false or unsubstantiated, unfairly discredits its product or business, depreciates the goodwill attaching to its trademark or is otherwise misleading, civil remedies are available under statutes including the Trademarks Act. However, a competitor may also complain to a regulator and request that it investigate and pursue available remedies.
