Does your company utilize social media outlets to recruit employees? If so, you might take a moment to consider the EEO risks of utilizing targeted advertising the social media sites utilize on your behalf. If your social media hiring is being targeted to a narrow set of social media users it could leave you exposed to an accusation of discriminatory hiring practices. The possibility that your ads are being targeted at a specific age, race, gender, or ethnic population could attract the EEOC's attention. This risk can be particularly high if your hiring is heavily utilizing targeted advertisements of this nature.