The AFM has introduced a mandatory warning for loan advertisements which must be used by financial enterprises to inform consumers of costs associated with loans for this purpose. The Further Regulations on the Supervision of the Conduct of Financial Enterprises pursuant to the FMSA (Nadere Regeling gedragstoezicht financiële ondernemingen Wft) have been amended.

As of 1 April 2009, the warning must be included in advertisements on television and on the radio. The AFM has set a transitional period for other loan advertising.

The mandatory inclusion of the cautionary wording is described in Article 53(8) of the Decree on Conduct of Business Supervision of Financial Undertakings under the FMSA (Besluit gedragstoezicht financiële ondernemingen Wft (Bgfo)) which entered force on 1 April 200920.