As part of its routine monitoring program, the National Advertising Division of the Council of Better Business Bureaus (NAD) recently challenged several health-related product performance claims made by EyeSciences Lab, LLC for its Computer Eye Strain Formula. EyeSciences touted its product as "the most complete vitamin" for eye strain relief with "clinically proven ingredients." The NAD recommended the manufacturer discontinue the claims after finding the studies the manufacturer relied on were insufficient to support the claims, and tested only one ingredient in the product. The NAD cautioned that health-related performance claims must be supported by competent and reliable scientific evidence and claims should be narrowly tailored to the results of the study. EyeSciences was advised to limit any future product performance claims to the potential of six milligrams of astaxanthin, the amount of one of the main ingredients found in the product, not the actual product's ability to reduce eye strain.
TIP: Health-related product performance claims must be supported by competent and reliable scientific studies on the actual product. To the extent study results are specific to a product ingredient, performance claims should be limited to that ingredient's performance, as opposed to the product as a whole. Additionally, ingredient claims should be avoided unless an efficacious amount of the ingredient is present in the product.