The British Medical Association in Scotland (BMA Scotland) has reportedly backed legislation under consideration by the Scottish Parliament’s Health and Sport Committee that seeks to ban alcohol advertising at all events geared toward children younger than age 18. According to media reports, the proposed measure would also prohibit the marketing of alcoholic beverages near schools in addition to limiting ads on retail premises.

“The alcohol industry’s sponsorship of entertainment or sporting events can see children become walking billboards for alcohol products, exposing them to alcohol brands while they are at an impressionable age,” BMA Scotland Peter Bennie told reporters. “It should not be acceptable for the alcohol industry to sponsor and brand events that are aimed at under-18s and MSPs should use this opportunity to take action on alcohol advertising.” See BBC News, June 4, 2015.