• Twitter is rolling out a new type of advertising that reportedly has been very successful for Facebook’s mobile business — mobile-app install ads, which link directly to games and other apps in popular mobile app stores.
  • An Idaho state court affirmed the Idaho Industrial Commission’s denial of unemployment benefits to a nurse who was discharged after posting on Facebook about “a patient who is just being a jerk,” in violation of his employer’s Social and Electronic Media Conduct Policy.
  • According to a study conducted for the Association of National Advertisers, most brands are now using metrics to measure social media effectiveness. That said, “soft” metrics such as “likes” and clickthroughs are being used far more commonly than more sophisticated measures such as ROI and sales.