On December 29, 2010, President Obama signed the Restore Online Shoppers’ Confidence Act (“ROSCA”) into law. The law targets common promotional practices, including the use of negative option features. ROSCA prohibits online merchants from sharing the billing information with post-transaction third-party sellers, and also from charging any consumer for goods or services sold through a negative option feature unless it complies with specified requirements. ROSCA makes it easier for the FTC to target allegedly deceptive negative option features and authorizes civil penalties of up to $16,000 per violation.