A September 14 report commissioned by wind turbine manufacturer Vestas and conducted by TNS Gallup found that 85 percent of consumers want more renewable energy, and 49 percent would be willing to pay more for products made using renewable energy. The study, The Global Consumer Wind Study 2012, found that 74 percent of those surveyed would have a more positive perception of a product if wind energy were the primary energy source used, and that 62 percent of respondents would be more willing to buy products from brands where wind energy was used in production.