Data protection is not in Baroness Neville-Rolfe’s job title but this Conservative politician will be a key player in shaping data privacy over the next few years.

Baroness Neville-Rolfe DBE CMG has a heavy workload. She was appointed Parliamentary Under Secretary of State at the Department for Business, Innovation and Skills and Minister for Intellectual Property in July 2014. A role as Parliamentary Under Secretary of State at the Department of Culture, Media and Sport was added to her responsibilities in May 2015.

She assumed responsibility for data protection in October 2015 when responsibility for data protection, sponsorship of the Information Commissioner's Office ("ICO"), and sponsorship of The National Archives was transferred from the Ministry of Justice to the Department of Culture, Media and Sport.

Baroness Neville-Rolfe has blue-chip business experience. She previously worked at Tesco PLC, serving on the Board of Directors from 2006-2013.

She speaks about being keen to increase competitiveness, especially for creative and digital businesses. She emphasised the importance of handling data responsibly in order to be able to take advantage fully of the EU single digital market at the Direct Marketing Association ("DMA") conference on data protection. She also spoke of her role as being to balance securing the right levels of protection for personal data and the drive for greater competitiveness with limiting the costs for business.

This year, as part of the Government’s strategy for tackling the problem of nuisance calls and to protect the vulnerable and elderly in society who are most impacted by such calls, Baroness Neville-Rolfe was responsible for laying before Parliament a statutory instrument amending the Privacy and Electronic Communications Regulations 2003 (“PECR”). This made it a requirement for direct marketing callers to provide Calling Line Identification (“CLI”) from 16 May.