On Monday, W3 Innovations, parent company of Broken Thumbs Apps settled an FTC lawsuit alleging that the company’s popular Emily’s World and Emily’s Dress Up mobile apps collected children’s personal data. The FTC announced the suit last Friday, August 12. Under the settlement the company will pay the FTC $50,000, refrain from future COPPA violations and delete all data personal information that was collected in violation of the act.
While COPPA-related enforcement actions against websites are nothing new, this was the first such action against a mobile application. The W3 settlement should demonstrate to marketers, if they needed any more proof, that the FTC is keeping a close eye on the rapidly evolving mobile app marketplace.
Click here to read the “Ars Technica” blog’s coverage of the settlement.
Click here to read the FTC’s announcement of the settlement.