Heathcote Holdings Corp., Inc. v. Maybelline LLC, No. 10 C 2544, Slip Op. (N.D. Ill. Mar. 15, 2011) (Pallmeyer, J.).

Judge Pallmeyer granted in part defendants' (collectively "Maybelline") motion to dismiss plaintiff Heathcote's false patent marking case. The Court also granted Maybelline's motion to transfer the case to the Southern District of New York. In this pre-BP Lubricants case, the Court held that Heathcote had sufficiently pled intent to deceive by pleading the allegedly false statement and Maybelline's knowledge of the false statement. These are the type of allegations specifically held to be in sufficient by BP Lubricants.

Heathcote did not oppose Maybelline's motion to dismiss L'Oreal USA Creative, so long as it was given leave to replead if it later found Maybelline's representations were wrong.

Finally, the Court transferred the case to Maybelline's home district, the Southern District of New York. One key factor was that the alleged conduct would have largely occurred at Maybelline's headquarters, in New York. The Court also held that the sources of proof in the case will be more accessible in New York than in Illinois.