Last year, 70% of the complaints received by the Advertising Standards Authority related to misleading advertising. As a result, CAP has published six top tips to avoid misleading advertising:
- Don’t omit key information.
- Make sure your pricing is clear.
- Don’t exaggerate the capability or performance of a product.
- Make sure qualifications are clear.
- Have the evidence to back up your claims.
- Be careful of claims in product names.
For more information click here.