In June 2012, Bill C-430, An Act to amend the Competition Act and the Food and Drugs Act (child protection against advertising exploitation), was introduced. The enactment of this private member’s bill would prohibit advertising and promotion, for commercial purposes, of food, drugs, cosmetics, devices or other products directly to children under 13 years of age. Even if advertising or promotion is intended for persons 13 years of age or older, it may be found to be directed to persons under 13 years of age.

A copy of this bill is available here.

To date, Quebec is the only Canadian province that expressly prohibits advertising directed to children.