The Financial Industry Regulatory Authority (FINRA) is proposing to amend NASD Interpretative Material 2210-4 (IM-2210-4) to limit the use of FINRA’s name (and any other corporate name owned by FINRA) and require members that refer to FINRA membership on a web site to provide a hyperlink to www.finra.org. On November 9, 2006, the Securities and Exchange Commission approved an amendment to IM-2210-4 establishing a requirement for member firms and persons associated with a member that refer to their membership in NASD on a web site to hyperlink to NASD’s home page, www.nasd.com.

On January 8, 2007, NASD published Notice to Members 07-02, which announced the SEC’s approval of the hyperlink requirement and established July 7, 2007, as its implementation date. To reflect NASD’s consolidation with NYSE Regulation, NASD changed its corporate name and internet domain and delayed the implementation of the hyperlink requirement until its new corporate name and internet domain could be established. FINRA submitted the proposed rule change to amend IM-2210-4 to reflect the new corporate identity.

 http://www.sec.gov/rules/sro/finra/2007/34-56615.pdf