New laws around selling e-cigarettes came into force on 20 May. With a massive shake-up of the industry expected, what do businesses need to be aware of?

2015 saw e-cigarettes hit the mainstream as consumers took up vaping in droves. It is estimated that 2.6 million adults in the UK currently use e-cigarettes and the figure is rising. Yet, as their popularity increases, so too have calls for greater regulation. Highlighted text to be a pull out quote

The Tobacco Products Directive has been updated so that e-cigarettes will be classified as a tobacco related product. Manufacturers and retailers that make/sell e-cigarettes or refills for e-cigarettes will be much more tightly regulated as a result.

"It is estimated that 2.6 million adults in the UK currently use e-cigarettes and the figure is rising.

The new rules include:

  1. SMALLER REFILL CONTAINERS: there are currently no limitations on the size of refill containers; however, a new maximum size of 10ml will be enforced. This means users will no longer be able to bulk buy to save money, resulting in a possible overall price increase.
  2. WEAKER POTENCY: the current maximum strength of 24mg will drop to 20mg.
  3. SMALLER TANKS AND CARTRIDGES: cartridges will be reduced to 2ml.
  4. CHILD PROOF: idue to the sudden popularity of vaping, there have been concerns that it could become popular with school children as smoking begins to appear "cool" again. Under the new position, all e-cigarettes and related packaging must be "child resistant".
  5. GREATER GOVERNMENT SCRUTINY: manufacturers in the industry will be asked to submit to the government open, detailed and transparent information about what the products they sell contain.
  6. APPROVED PRODUCTS: all e-cigarettes must be registered with the Medicines and Healthcare Products Regulatory Agency (MHRA) before they can be sold. The MHRA will then issue a list of approved products.
  7. LABELLING: all ingredients in the product should be listed on the label where they are used in quantities of 0.1% or more.

Trading standards are now trying to raise awareness about the changes for manufacturers and retailers ahead of the new rules coming in. Further guidance can be found at- and businesses are advised to familiarise themselves with the changes.