The Minister for Communications, Energy and Natural Resources has published Regulations (European Communities (Audiovisual Media Services) Regulations 2010) to transpose the provisions of the Audiovisual Media Services Directive (2007/65/EC).

The purpose of the Directive is to ensure the effective operation of an internal market for television broadcasting services by ensuring free movement of broadcasting services throughout the EU. The Directive covers all audiovisual media services including traditional television (linear service) and video on demand (non-linear services) irrespective of the technology used to deliver the content. The television elements of the Directive had already been transposed in Ireland by the Broadcasting Act 2009. The new Regulations transposed the remaining elements of the Directive including the on-demand provisions.