On May 10, the European Parliament’s culture and education committee proposed amendments to the European Commission's 2016 amendment proposal of the Audiovisual Media Services Directive (AVMS Directive). The 2016 proposal would oblige Member States to ensure that providers of on-demand audio-visual media services secure at least a 20% share of European works in their catalogue; the European Parliament now seeks to raise that quota to 30%. The new proposed amendments also suggest that right holders label audio-visual content that qualifies as a European work in the metadata, so that service providers can easily determine whether works are European or not.
For television broadcasting services, the quota for European works is already at 50% and will not be changed by the proposed amendment of the AVMS Directive. The European Economic and Social Committee (EESC) had previously demanded to align both the linear TV and VOD quotas at 50%.
With its AVMS Directive amendment proposal, the European Commission seeks to react to changes in consumer behaviour and content consumption. Together with the Portability Regulation (see above), the proposal is part of a greater set of new legislative instruments in an attempt to create a digital single market, a main priority under the Juncker Commission’s agenda 2020.