Brian Heidelberger recently published a video titled “New Facebook Rules for Influencer-Based Branded Content,” which discusses the impact of Facebook’s new branded content guidelines on celebrities, athletes, publishers, and other influencers. Under the new guidelines, Facebook implemented the content branding tool, which requires more disclosure of “paid” content. In addition to this change, influencers are now allowed to include a watermark or logo within the first three seconds of a video, which was previously not permitted. However, Facebook is not allowing banner advertisements or interstitial pages within those first three seconds.
Click here to view video.