The right to install a supergraphic on a side of a building in Hollywood has been an ongoing struggle between owners and the City for years.
The Los Angeles City Council voted unanimously in September to ban the installation of new “supergraphic” advertising displays in Hollywood, while grandfathering in currently planned signs and allowing for designated “sign districts.”
The new Hollywood outdoor advertising regulations, which prohibit large vinyl signs on facades of hotels and other multi-story buildings, reflect an earlier U.S. 9th Circuit Court of Appeals ruling allowing a citywide ban of the signage.
The ordinance still permits digital billboards up to 300 square feet in specific areas in Hollywood along Vine Street and Hollywood, Sunset and Cahuenga Boulevards. Up to 16 supergraphic signs received City Council approval under the previous regulations and will be installed in several locations in Hollywood, including signage for projects entitled by JMBM land use attorneys.