You may have already read in the news that Facebook announced that its users will be permitted to create personalized usernames/brands for their Facebook pages. It is a first-come/first-served basis starting 12:01 AM (Eastern time) Saturday, June 13, 2009.

Facebook has an on-line form for holders of registered trademarks to complete to prevent third parties from registering their trademarks as usernames.

More information can be found at and the on-line form can be accessed at

As part of its program to permit users to create usernames/brands, Facebook has also implemented a method for trademark owners to report trademark infringement and Facebook is reserving the right to remove or reclaim any name at any time.