With the legalization of marijuana in Colorado and Washington, there has been an increase in entrepreneurial endeavors associated with the sale of marijuana. Given the product in question, it’s not surprising to see a rise in creative marketing — and a decrease in well-reasoned thinking.
The Hershey Company recently sued two marijuana companies for their creative marketing infringement. Hershey alleged that the product “Hasheath” was a rip off of the Heath Bar. Also, the company sued over the name “Dabby Patty,” which it deemed to be too close to the York Peppermint Patty name. It also sued over the name “Reefer’s” peanut butter cups for being too similar to Reese’s Peanut Butter Cups.
Believing all’s well that ends well, the marijuana companies agreed to stop using these infringing names and the matter has been resolved. Apparently, every silver lining has a touch of gray.