The State Administration of Press, Publication, Radio, Film and Television of China (“SAPPRFT”) issued the Circular on Strengthening the Management of Live game shows (“Circular”) in February 2018, which aims to regulate the webcast quiz activities.

Live webcast quiz shows are typically hosted via online social network applications or websites. The host asks a series of increasingly difficult multiple-choice questions for players to answers in real time and gain rewards.

According to the Circular, live webcast quiz shows must not include any illegal or inappropriate content. The operators of the online applications or websites must obtain a licence for the distribution of online audio or visual programs. The operators shall also establish information review systems, engage qualified hosts and take full responsibility for the operation of the live show. In addition, operators are prohibited from over-marketing or over publicising the shows.

Please click here to read the major content (Chinese only) of the Circular.