In a judgment issued on September 25, 2014, the IP Court affirmed TIPO’s rulings on the application for registration related to the mark “Click here to view image” designated on products of Class 18, i.e., purses, handbags, etc.  The Court held that the design of the subject mark was formed with four patterns which were arranged in a continuously expanding manner.  Although the four patterns were each distinctive, the subject mark was not distinctive because the consumers would view it as only a decoration on the designated products rather than a trademark.  Besides, the Burberry’s Check mark and the Playboy checkered pattern mark were well-known marks around the world for a long time.  They are highly regarded by the consumers, which is a situation distinguishable from that of the subject mark.  As such, the subject mark lacks distinctiveness and therefore the registration should be rejected.