On 25 June 2009 the Office of Communications (Ofcom) published its consultation report on the proposed remedies for the pay-TV market. The report signals Ofcom's intention to force BSkyB to offer its premium content to other pay-TV providers. Ofcom's initial investigation was launched in March 2007 after complaints from BT, Top Up TV, Virgin Media and Setanta (who recently entered administration) that the market was operating ineffectively. Although these types of ‘must-offer’ requirements are rarely imposed, Ofcom was clearly concerned that BSkyB's use of its position as the dominant wholesaler of premium content channels would continue to limit access to content to rivals, in favour of BSkyB's own business in the downstream retail market.