The Federal Trade Commission (FTC) has released new educational resources aimed at helping businesses and consumers understand the FTC Green Guides and issues surrounding environmental marketing. These new resources include “The Green Guides” – a video that details changes to the Green Guides and how “truth-in-advertising principles” are applied to green claims – and “Environmental Claims” – a bullet-pointed summary of the green guides with helpful “dos” and “don’ts” for marketers with respect to various environmental claims.
The FTC also has created a separate page on its Bureau of Consumer Protection Business Center website geared towards Environmental Marketing. This page includes links to relevant blog postings, compliance documents, and other legal resources, as well as topical guides for businesses and marketers.
For consumers, the FTC provides shopping guides on its website, explaining how to view and interpret green advertising claims before buying products. In addition, the FTC has created postings on recycled materials and EnergyGuide labeling to help educate consumers on these and related topics. The FTC often posts on its blog ways to guide consumers in their purchasing decisions – such as how to navigate the waters concerning biodegradable plastics claims.
For more information, visit the FTC’s website concerning the new educational resources at: http://business.ftc.gov/advertising-and-marketing/environmental-marketing