A US district court in Georgia has dismissed a claim of a violation of  the Video Privacy Protection Act against Cartoon Network, a cable TV channel provider, because a randomly generated mobile phone ID did not constitute personally identifiable information (PII). A class action lawsuit claimed that the Cartoon Network’s mobile app collected a  third party user’s video history and Android smartphone ID and provided it to a third party data analytics company, which was able to reverse- engineer this information to identify the users. The court dismissed the lawsuit as the randomly generated Android smartphone ID did not constitute PII under the statute because it was randomly generated and, by itself, did not identify the user without being combined with other sources.

Ellis v The Cartoon Network Inc – October 2014