The U.S. District Court for the Northern District of Georgia, in Ellis v. Cartoon Network, Inc., dismissed a claim brought against the Cartoon Network under the Video Privacy Protection Act (VPPA), on the ground that a person’s mobile device identifier does not constitute personally identifiable information within the meaning of the Act.  Accordingly, the court reasoned, the Cartoon Network’s disclosure of users’ device IDs along with their video viewing history to a data analytics company did not violate the VPPA.