On 27 August 2015, the Money Advice Service issued a press release which said that unique visitors to the Money Advice Service website reached almost 4 million during the first quarter, a 9% year-on-year increase. Following recommendations from the Independent Review of the Money Advice Service in March 2015, the Service has refreshed its strategy and approach. The Service has shifted resources away from marketing and instead focused on collaborating with partners such as Rightmove and Saga to ensure that information about money is provided where it is most relevant. During Q1 2015, the Service ceased TV marketing and saw significant engagement with its online retirement tools and Retirement Advisor Directory as it supported consumers with managing their new pension flexibilities.
Caroline Rookes, CEO of the Money Advice Service, said: “Following on from the Independent Review recommendations we’ve significantly changed the way we do things, reducing our marketing spend and instead, collaborating with partners to ensure that consumers have the information they need to make good decisions about their money. We are continuing to build relationships with new organisations across the UK to co-ordinate services for those seeking financial support. Our priority remains to be the impartial experts for consumers and to fund projects that turn people’s lives around.”
For the press release click here.