The Federal Court ordered by consent that Apple Pty Ltd (Apple) pay $2.25 million in civil pecuniary penalties for misleading advertising in relation to the promotion of its “iPad with WiFi + 4G”. Apple (and resellers) promoted the “iPad with WiFi + 4G” in Australia from 8 March to 12 May 2012 on its website, online store and in its retail store, despite the fact that the tablet could not connect to any 4G networks in Australia.  Justice Bromberg’s reasons for the penalty included the deliberate nature of Apple’s contravention, their willingness to prioritise the global uniformity of the Apple brand over compliance with Australian Consumer Law, and the extensive and substantial reach of Apple’s conduct.