Loeb & Loeb's Advanced Media and Technology Group is proud to present the latest installment in our Media MindShare Thought Leadership Series, a collection of video interviews with Loeb & Loeb clients and attorneys discussing social media, mobile marketing, privacy, behavioral advertising and other issues of interest to Fortune 500 advertisers and advertising agencies.

In Controlling the Message, Loeb & Loeb client Christopher McCleary, Associate General Counsel, VISA Inc., discusses some of the innovative ways VISA has used social media and the legal challenges associated with those programs. And Elizabeth Murphy, Vice President and Deputy General Counsel of the San Francisco Giants, talks about how the Giants use social media to connect the brand, team and players directly with the fans.