On January 26th, FINRA published Regulatory Notice 10-06, providing guidance on how FINRA's rules governing communications with the public apply to social media Web sites, such as blogs and social networking sites, that are sponsored by members or their registered representatives. FINRA Press Release. The guidance is based on input from FINRA's Social Networking Task Force composed of FINRA staff and industry representatives, which was organized in September 2009 to discuss how firms and their registered representatives could use social media sites for legitimate business purposes in a manner that ensures investor protection. FINRA's notice is intended (i) to guide firms on applying the communications rules to social media sites; (ii) to ensure that investors are protected from false or misleading claims and representations; and (iii) to ensure that firms are able to effectively and appropriately supervise their associated persons' participation in these sites.