On 16 January 2008, the Office of Fair Trading (OFT) decided not to refer Nike’s proposed acquisition of Umbro to the Competition Commission. The parties are both active in the supply of sports equipment and clothing, but their market shares are generally relatively low except in relation to replica football kits. Their combined UK market share in this market is 45 per cent. However, the OFT found that Umbro’s market position largely related to England football kits, whereas Nike mainly made replica kits for football clubs which are not considered to be significantly substitutable alternatives. The parties also had a 26 per cent share of deals with European football teams. However the OFT found that, historically, the parties were not significant competitors in the bidding market, and football clubs were seen as having significant negotiating strength to justify a reference to the Competition Commission.