On February 15, 2016, the European Union’s parliament approved the Comprehensive Economic and Trade Agreement (CETA), a multi-billion dollar trade pact between the European Union (EU) and Canada. 

CETA removes 99% of customs duties between the European Union (EU) and Canada to boost trade, strengthen economic ties and create new jobs. Affected businesses, including those from key areas such as the automotive, agriculture and pharmaceutical sectors, must have a thorough understanding of the agreement as well as the ramifications it could have once implemented.

In the video below, five entrepreneurs discuss how CETA has impacted them, the challenges they’ve faced and overcome (cultural, financial, legal, etc.), and the potential they’ve identified in the agreement when building their business models.

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As a global law firm with a deep understanding of international trade law and extensive experience across our offices in Europe and Canada, our lawyers are able to provide high-quality strategic advice to businesses that are considering doing business in Canada and the EU, or already are.