The National Advertising Division (NAD) of the Advertising Self-Regulatory Council (ASRC) has reportedly recommended that L’Oréal cease using "eyelash inserts in mascara advertisements that also make quantified performance claims or explicitly tell consumers—in the main message of the advertisement—that an image depicts the use of both mascara and lash inserts." L’Oréal has indicated that it will appeal the decision to the National Advertising Review Board. The company apparently contends that "artificially enhanced stylized glamour shots are not misleading because consumers understand that such visuals are not intended to represent typical consumer results from usage." The advertising at issue involved the company’s Maybelline "Rocket" mascara and L’Oréal Paris "Telescopic Shocking Extensions" mascara. NAD is part of an industry self-regulatory system administered by the Council of Better Business Bureaus.