The U.S. District Court for the District of Connecticut has denied Johnson & Johnson’s motion to dismiss a putative class action over Aveeno® sunscreen products labeled as “natural protection” with “100 percent naturally sourced sunscreen ingredients.” Langan v. Johnson & Johnson Consumer Cos. Inc., No. 13-1470 (D. Conn., order entered March 31, 2015). The plaintiff argued that the label deceived buyers into thinking the entire product was natural, not just the active ingre- dients. The court noted that the U.S. Food and Drug Administration has not defined “natural” in the context of cosmetics products and that it was “perfectly reasonable” for a typical consumer to assume that the label meant the entire product was natural. It also disagreed that the claim under the Connecticut Unfair Trade Practices Act was federally preempted.